Entertainment businesses in Africa have always faced numerous challenges but for those prepared to put the effort in, there is huge potential for growth, writes Mike Dawber.
Africa is a vast, varied continent and with the economic, political and environmental challenges it faces, it may be a region many in the location-based entertainment business are wary of dealing with.
But it is a fast-growing continent and canny international investors recognise that there are many opportunities in Africa, particularly as the continent’s underdeveloped economy has huge scope for expansion.
Read the full article in the August issue of InterGame
To receive every print and digital issue of InterGame, subscribe here
