Job Details

Head of Digital Operations

Location: Baku, Azerbaijan
Salary: Negotiable + bonus and relocation package | Ref: 29873

We are recruiting for a Head of Digital Operations to be based in Baku, Azerbaijan on a 12 or 24 month rolling contract.

The salary is negotiable depending on experience and the ideal candidate will speak fluent English with one other of the following languages; Turkish, Russian or Azeri.

The company will offer a good relocation package including; housing/accommodation, company car, health insurance, schooling (if required), 4 x flights home per year.


Reporting directly to the CEO, this role will have responsibility for creating & executing the Go to Market strategy and defining initiatives towards consumers and lottery gaming/sports betting/virtual games portfolio. This position is part of the management to evaluate and develop business and to drive change using the big data that is related to lottery gaming/sports betting/virtual games products performance.


  • Full accountability for digital/online operations, including content, product, customer acquisition and retention
  • Full responsibility for profit, revenue and quality targets
  • Lead and build the digital team
  • Develop, execute & manage the digital channel business strategy and consumer initiatives aimed to meet business objectives
  • Work closely with the internal and external teams to identify & maximise the profitability of all online campaigns across all customer life stages & identify trends through strong analysis, planning and execution
  • Define and implement the commercial incentives, offers; initiate targeted promotions to maximise the digital/online channel profit
  • Activation of initiatives to support in meeting strategic objectives
  • Have an analytical and technical approach to marketing techniques, implement KPI's and report on product profit & loss and product portfolio profitability using data
  • Do the market analysis, conduct research on competitors to identify current trends in different markets and define overall improvements to the offering
  • Define and launch new products and Innovate and maintain product portfolio through initiatives addressed to consumers, with ultimate objective to guarantee each year adequate turnover with respect to regulations, consumer protection and responsible gaming
  • Provide analysis and reporting of lottery, gaming and sportsbook verticals and suggest improvements
  • Define and implement a marketing strategy for the digital channel, coordinating internal and external marketing resources
  • Recognise and provide insights on business trends, barriers, risks and opportunities that may impact the business within the online lottery & sports betting environment

Profile & Requirements

  • A Bachelor's degree in either Business, Marketing, Engineering or a related field
  • Well spoken and written English, preferable also Turkish, Azeri, Russian
  • + 7 years experience in a similar role, preferably in the gaming sector or digital in a multinational environment (experience in Azerbaijan is an asset)
  • Deep understanding of the digital lottery gaming/sports betting market
  • Experience in a start-up is a plus
  • Strong experience in technical leadership
  • Deep P&L knowledge and experience
  • Strategic vision end framework design
  • Technical experience on market, competitor and consumer analysis
  • Proven experience in managing resources and teams
  • Consolidated experience in digital media, Google AdWords, social media.
  • Experience in managing contractual agreements and manage and monitor suppliers and SLA / KPI definition
  • Excellent communication and presentation skills, orientation towards innovation and digitalization, creativity is a plus
  • Good planning and organisation skills
  • Experience in managing significant budgets
  • Excellent problem-solving skills

Job Information

Posted: 18th Nov 2020

Job contact:

Gerry O'Sullivan
United Kingdom


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