Job Details

Head of Marketing

Responsibilities:

Preparing and managing monthly, quarterly and annual budgets for the marketing department;
Crafting strategies for all marketing teams, including digital, advertising, communications and creative;
Launching and develop the products created by the marketing team;
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material);
Organising and planning the company events together with the marketing team;
Design branding, positioning and pricing strategies;
Analyse consumer behaviour and determine customer personas;
Identify opportunities to reach new market segments and expand market share;
Coordinate and support sales and marketing efforts to boost brand awareness.

Requirements:

Work experience as head of marketing, preferably in the online gambling industry;
Experience running successful marketing campaigns;
Solid knowledge of web analytics and Google Adwords;
Leadership skills with the ability to set and prioritise goals;
Analytical mind;
BSc or MSc in Marketing or relevant field;
Proficiency in English and Chinese.