My client is a strong and innovative iGaming casino games supplier and I am supporting their search for a Head of Marketing based in one of the following locations: Warsaw, Poland, Tallinn, Estonia or Kyiv, Ukraine.
The main objectives of this postion is to run key events and support the sales team as well as developing and implementing the digital marketing strategy, to also develop the PR and branding strategy and run the marketing division.
Lead the Marketing function , including all aspects of brand and marketing activity
Own and develop the brand and marketing strategy, building consensus within the senior team
Create, and report against, an agreed marketing budget
Develop innovative solutions to out-perform competitors marketing spend and activity
Build effective marketing assets including sales materials, in collaboration with wider Commercial team
Leadership of the current Marketing team, plus expanding the function with recruitment of new hires
Lead the design, implementation and activation of participation at industry events and conferences
Create and nurture appropriate relationships, generating advocacy for the clients products and services
** The ideal candidate will not only be able to operate as a senior leader, but also work on the day-to-day operations of a marketing function for a busy B2B company.
Required Qualifications & Skills:
Experience within a senior brand or marketing position, or similar function
Experience of leading, managing and creating high-performing teams
Significant experience in building brand strategies from the ground up
Experience of planning and activating marketing strategies
Previous involvement in event planning and activation
Experience with PR and other media, particularly global tech and gambling outlets
A passion for all things marketing and Casino
The role requires someone who has had experience within the betting and gaming industry, either in a B2C or B2B environment.
Posted: 31st Jan 2024
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