Job Details

Head of Paid Search - Hybrid/London

Location: London, United Kingdom
Salary: £50,000 - £62,000 DOE | Ref: 35583

A global award winning, cutting edge and innovative online casino & bingo brand, is looking to hire a Head of Paid Search to help build a newly formed internal performance marketing team.

We are looking for someone who has a proven track record in leading performance marketing (specialising in paid search) at a high level. This person will find themselves working closely with internal teams as well as directly with platforms to ensure best-in-class paid search campaigns in extremely crowded markets. You will report to the Head of Digital but will act as an internal agency to digital managers and country managers.

• Lead the development and delivery of the annual Google/Bing/ASA and UAC marketing strategies for the in-housed markets.
• Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers for approval.
• Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance.
• Deliver and execute monthly, quarterly and annual marketing plans for Google/Bing/ASA and UAC campaigns together with the in-house ‘delivery’ team across the in-housed markets.
• Manage successfully the ongoing performance/optimization and weekly/monthly reporting of the above campaigns to the relevant stakeholder, to ensure the company hits the annual targets for each channel and geo.
• Proceed with daily/weekly/monthly auditing of the in-housed campaigns by supplying feedback on improvements to channel managers of the in-housed activity and reporting back to the Head of Digital, CMO and CEO on performance updates
• Identify and test new channels outside of our existing marketing mix to add scale to the performance plans – this includes the development of test plans
• Work with the Marketing Analytics and BI teams to identify and provide evidence on assisted conversions across all relevant platforms.
• Mentor and develop your team of direct reports, ensuring they are correctly trained in tech and platform developments in order to evolve and scale the channels successfully.
• Work with the Marketing Analytics and BI teams to identify profitable customer segments and develop performance strategies to target those segments across relevant performance channels.
• Identify opportunities for increased automation and efficiency through increased and more automated technical solutions.
• Work closely with BI and the marketing analytics teams to identify cost saving opportunities.

• Minimum 8 years' experience in Marketing Performance (specialising in paid search campaigns/desktop and mobile), data science or related field.
• Experience in the online gaming industry.
• Experience across all performance marketing platforms.
• Experience in forecasting, building and maintaining a performance marketing team.
• Expert understanding of digital tracking, measurement, and reporting tools.
• Excellent written and verbal communication skills
• Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries is also beneficial.
• Strong team building and management approach – the ability to win over, manage and motivate senior performance marketing professionals, to ensure they deliver results.
• Strong organizational skills and experience of balancing multiple projects simultaneously.
• Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within Apple, Facebook, and Googl.
• Must have the ability to drive complex strategies but also to explain them to nurture junior members of staff and non-digital stakeholders, challenging their views if/when needed.
• You will require strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources.
• Must have the ability to drive complex strategies and also to explain them to the in-house

• While this is a senior role, we also want someone who still understands the platforms and is comfortable rolling their sleeves up to help the team out if necessary.

What’s in it for you

• 24 days annual holiday, plus additional days after 3 years’ service.
• Work to life balance: 3 days in office, 2 days working from home.
• Competitive salary + annual bonus (after completion of probation) 
• Free private healthcare, life insurance cover and pension after successful completion of 6 month probation period.
• Fun team socials.
• Complementary fruits and snacks 

If you are an experienced Performance Marketing professional in the iGaming sector and have been specialising in in paid search campaigns/desktop and mobile then I want to hear from you! Apply Now or send me an email at: [email protected]