TouchMagix has launched a new ball drop game at Bowl Expo.

Pop It!

The company is showing off Pop It! in the show, being held at the Orange Country Convention Center, Florida, US.

From creator and distributor FoxMind, TouchMagix has licensed the popular title to create a new redemption game.

David Capon, CEO of FoxMind, said: “We at FoxMind, the company behind Pop It!, one of the world’s most successful toy/game concepts to have ever hit the toy market, are happy to join forces with TouchMagix in launching the first ever arcade game based on the Pop It!”

Anup Tapadia, CTO of TouchMagix, added: “We’re thrilled with the collaboration with FoxMind, and look forward to introducing Pop It! at Bowl Expo. It’s a great licence, which we have imagined in a never-seen-before redemption game for our audience. The initial test results have been positive, and we’re excited for the showcase!”