Creative Works is seeing increasing success with its Epic laser tag arenas.
These attractions offer a fully themed, immersive environment, designed to compete with in-home entertainment technology like 4K screens, HD gaming graphics and streaming services.
“The only way to get these consumers out of their homes and into your centre is to provide an amazing experience they can’t get anywhere else,” said the company’s Danny Gruening.
“Laser tag is one of the most profitable attractions in the entertainment industry, especially when you do it right. It’s a highly engaging experience that combines immersive environments and group play. Laser tag is a perfect attraction for the family entertainment industry, with the primary demographic between six and 14 years of age.
"Birthday parties make up the bulk of the revenue for this primary demographic, but they aren’t the only focus. Adults and millennials are a growing market that is generating more and more revenue each year. You can capture their attention and their revenue with a fun, highly immersive laser tag experience. These are the kind of experiences we build for our clients: Epic Arenas.”
