Representing Novomatic’s newest foray into the world of amusements, Bulldog Games took the eye-catching Beat Ben to this year’s EAG – one of a number of new redemption products the company debuted.
A four-player ticket redemption game, Beat Ben challenges players to catch the falling balls to fill columns. With the aim to hit a progressive jackpot, repeat play is encouraged as the player retains his or her level if more money is inserted.
The player stations are each represented by iconic London transport - two are red London buses, one is a black cab, and one is a tube train. Two of the stations offer a simpler game with smaller balls for players up to seven years old. The other two offer a tougher game for players up to the age of 15 - this game features larger balls and the addition of the mega ball, which awards more points.
At just under 10ft high and with a footprint of almost 6ft, this game is designed to be a centrepiece and was especially successful at EAG, receiving 247 plays on the first day.
