Zero Latency, the multiplayer free-roam VR attraction, will open its first UK location in the city of Nottingham this week on October 19.

Zero Latency to open in the UK

The venue will launch at MeetspaceVR in the Victoria Centre shopping mall and will offer Zero Latency’s complete game suite within the next few months including Zombie Survival, Outbreak Origins, Engineerium and Singularity.

Players enter the 180sq.m arena equipped with headsets, headphones, military-style backpacks and a gun. They see one another as full-motion avatars in the game. The ultra-immersive experiences last between 15 and 30 minutes.

Catering to everyone from first-time gamers to hardened thrill-seekers, the games feature advanced storytelling, ultra-realistic enemies and epic final boss battles. Groups are ranked against one another based on their skillset, number of kills and deaths. “It’s long been our ambition to launch Zero Latency in the top tech hub of Europe and we can’t wait to share with Brits the UK’s first free-roam, multiplayer VR entertainment experience,” said John Lilley, chief experience officer at Zero Latency.

“There’s a growing appetite for cutting-edge socially engaging VR experiences and the games we cater to a wide audience from avid-gamers to first-time visitors, but at the heart of every game is a family fun adventure.”

Based in Melbourne, Australia, Zero Latency has grown rapidly, with 19 venues operating across four continents.