Brunswick Bowling has installed its first Virtual Bowling product in Cineplex Entertainment's new Xscape entertainment centre at SilverCity Newmarket Cinemas, Canada.
Designed to help build traffic and revenues by attracting the video game generation, unlike traditional home electronic games, Virtual Bowling blends real bowling with the thrill and variety of video gaming.
Complete with realistic sounds, bowlers roll either a miniature or standard bowling ball down a shortened lane, where sensors detect the speed and direction of the ball as it enters the virtual world. Players can choose from a five or 10-frame game in their choice of five bowling themes or they can play Target Challenge, the most modern version of traditional Skee-Ball style games.
In addition to Virtual Bowling, Xscape, which covers 10,000sq.ft, holds more than 80 of the latest video and interactive games, including Guitar Hero Onstage, the NFL 2-Minute Drill and Deal or No Deal.
