Online and mobile casino content provider iSoftBet is to provide land-based versions of its gaming content to operator William Hill.
Michael Probert, head of business development at iSoftBet, said: “We are thrilled to be able to strengthen our product offering with land-based versions of some of our most popular games and to help William Hill offer its players greater access to our slots.
“Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on desktop, mobile or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”
Andrew Sackey, director of product and content at William Hill, said: “The release of the iSoftBet games provides our customers with omni-channel content, innovation in 3D reels and great branded titles.”
Sackey added that in the UK land-based sector the games are exclusive to William Hill.
