Virtuix, developer of the Omni Arena virtual reality esports attraction, and Hownd, a foot traffic generation platform, have announced a partnership to drive incremental player traffic to Omni Arena operators.


According to Virtuix, Omni Arena currently achieves a 30 per cent repeat play rate. Following the partnership, players who create profiles will be linked to the Hownd platform and receive curated promotions to bring them back to the venue. Operators will receive a free three-month trial of the Hownd Plus Plan, which includes marketing and promotions based on the players’ date of birth.

“Seventy per cent of Omni Arena players create a player profile, yielding the operator 1,000 to 1,500 email addresses and dates of birth each month,” said Jan Goetgeluk, founder and CEO of Virtuix. “Such incredible user data is only valuable when used for direct marketing that drives players back to the venue. Hownd is an expert at using player profiles for this purpose, and we expect that Omni Arena’s integration with the Hownd platform will increase repeat play even more.”

“We identified Omni Arena as a premiere virtual reality attraction when it comes to capturing player data and delivering an excellent gaming experience,” said Brandon Willey, founder and CEO of Hownd. “No other VR attraction generates player data and profiles like Omni Arena does. Integrating Hownd with Omni Arena creates a powerful combination that will stimulate players even more to come play again and again.”