Valo Motion, the Finnish maker of active mixed reality products, has announced that its mixed reality playground ValoArena will make its Middle Eastern debut at the Dubai Entertainment Amusement & Leisure Exhibition (DEAL) trade show taking place on March 14-16.
Valo Motion’s existing product line, including its ValoClimb and ValoJump attractions, is established in MENA (Middle East North Africa) but the DEAL show will be the first time the region will have the opportunity to demonstrate and purchase Valo Motion’s new unattended immersive multiplayer arena.
“Valo Motion is excited to introduce ValoArena in such an important region,” said Raine Kajastila, CEO and founder of Valo Motion. “We’re happy to have the opportunity to entertain people with ValoArena’s games that are active and joyful.”
Valo Motion has already seen success in the Middle East and North Africa where numerous amusement locations currently feature their active mixed reality ValoClimb attraction or their trampoline-enhancing ValoJump products.
“Valo Motion is honoured that guests visiting amusement and activity locations in the UAE, Kuwait, and Egypt are being entertained and challenged by ValoClimb and ValoJump,” said Kajastila, “Saudi Arabia is leading and innovating in the convergence of retail and entertainment and ValoArena presents a perfect opportunity to expand our vision of fun, interactive experiences that encourage physical movement and exercise there and throughout the larger region.”
