Unis has unveiled its latest location-based concept store, the Trade-Up Crane Store.
The new concept is an arcade that is filled with crane games, with players playing the games and collecting plushes, which they can trade in for larger prizes if they wish.
Unis says that the concept keeps players motivated to play, as they try to reach the next prize tier. It also maximises prize value, as lower-cost plushes are reused in trades.
The store is easy to customise, with tiers and inventory selectable by the operator to fit any budget or audience.
As part of its service, Unis offers a design service that will strategically arrange machines to maximise engagement and profit.
The company will be showcasing the concept at the upcoming Bowl Expo in Washington DC, US, later this month.
