A coin-operated game manufacturer and emoticon brand are set to create a series of games together

emoji arcade

The partnership between UNIS Technology Ltd. and the emoji company will be inaugurated by the release of the emoji Roller coin-op game, the first in a series.

UNIS general manager Steven Tan expressed that the move was inspired by the ubiquity of the emoji brand, commenting that it would "certainly capture consumer attention".

Emoji Roller will be exhibited for the first time at IAAPA Europe, in London, UK, from September 13-15.