The company behind UK operators Roxy Leisure and Pins Leisure has rebranded to Professionals at Play.
Previously known as Roxy Leisure Holdings, it will now go under the new name to better reflect its competitive socialisation offering.
The rebrand to Professionals at Play has also been bolstered by a management restructure, with Colin Sadler, the former managing director of Pins Leisure, being appointed as chief operating officer of the group. He will oversee group operations, commercial, marketing and the people teams moving forward.
Elsewhere, Ben Warren will become the company’s commercial director, Adam Lazenby will take up the role of head of people operations and Joel Mitchell will become marketing director.
A new family-focused brand, Star Pins, is also due to be launched in Coventry in November, featuring tenpin bowling, mini-golf, darts, shuffleboard and more. It will be set across a 32,000sq.ft site and will also offer F&B.
CEO Matt Jones said: “We are really proud of our growth so far and see the launch of Professionals At Play as the next step in this journey. We have a hugely talented team who are instrumental in creating, rolling out and running our concepts. Our new parent company name gives our brands a clear home along with a base for creating more exciting offers and concepts.”
