A new four-player location-based virtual reality experience will be exhibited at the upcoming IAAPA Expo in Orlando by Canadian developer Minority Media in association with toy giant Hasbro.
“VR is getting traction and becoming more ubiquitous in out-of-home entertainment locations, but until now the big brand experiences have only been offered in tourist venues and big cities as standalone destinations,” said Michael Zaidan, VP of business development and sales at Minority Media. “We are excited to bring a blockbuster brand like Transformers to locations everywhere so fans can have a chance to enjoy this incredible experience in their hometown.”
Minority Media CEO Vander Caballero said: “There are generations of fans who will now be able to experience actually becoming one of the huge Transformers bots. Minority Media and Hasbro have come together to craft a heart-pounding, player versus player battle - a truly fun and immersive adventure that delivers the awe-inspiring thrill of being and seeing building-sized Transformers robots as you chase and fight your way through this game.”
The game can be seen on Minority Media’s booth 3088 at the show from November 19-22.
