TouchTunes and PlayNetwork completed their previously disclosed merger late last week, creating a global market leader for music and branded entertainment media experiences.
Together the companies plan to redefine how businesses use music and original content, AV systems, technology and performance insights to increase consumer engagement in-venue and on-device. The combined company serves over 450 clients across 185,000 locations in 125 countries.
“Today is a defining moment for our company and hugely transformative for our partners and customers that prioritise customer experience to drive revenue,” said Ross Honey, president and CEO of TouchTunes.
“With the expansion of our products and capabilities, we will create immediate growth opportunities for our 2,500-plus operator network to better serve their customers with the most robust portfolio of solutions for music and media.”
Craig Hubbell, president and CEO of PlayNetwork, said: “This deal creates a powerful business and signifies a major step forward in our industry. Together we will accelerate our efforts to create the most comprehensive technology platform, music library, premium services and advanced capabilities our customers need most. This next wave of innovation will help businesses adapt to change and ultimately transform the way people seamlessly discover, access and share branded media experiences.”
The new company has headquarters in New York and Seattle, with offices in Chicago, Montreal, Los Angeles, London, Columbus, Hong Kong, Santiago and Vancouver.
