Topgolf is to open a venue in Little Rock, its second in Arkansas, later this month.
Topgolf Little Rock will have 72 outdoor climate-controlled hitting bays spanning two levels. Each bay has lounge-type furniture or high-top tables where groups can cheer - or heckle - the other players.
The venue is equipped with Topgolf's Toptracer technology, which traces each golf ball's flight path, distance and other metrics.
The location has a full-service restaurant manned by executive chefs, music and year-round family-friendly programming. Private event rooms and an outdoor area with yard games are on offer for team outings, family gatherings, meetings and other events.
Topgolf chief operating and people officer Gen Gray said: "Just in time for the holidays, we're ready to welcome players to our newest venue in Little Rock!
"If you're looking for a place to enjoy time with friends and family this holiday season – or any time throughout the year – we think our laid-back atmosphere provides the perfect backdrop!"
The location will be an anchor of Little Rock's new mixed-use development called Village at Club View, and will be Topgolf's 98th outdoor venue.
