Topgolf Entertainment Group is continuing its global expansion by entering into a franchise agreement with Switzerland-based Greenreb. The deal will see the opening of Topgolf venues in Germany, Switzerland, Italy and Austria.
"We are thrilled to be partnering with Greenreb to bring the Topgolf experience to central Europe," said Topgolf chief executive officer Dolf Berle. "We look forward to working with the talented team at Greenreb to introduce Topgolf's special blend of technology and entertainment so that new communities across the globe can enjoy a truly unmatched experience."
The new venues across central Europe will open over several years, adding an average of 350 or more new jobs per venue.
Greenreb CEO David Speiser said: "The team at Topgolf has an impressive track record in innovation and building a strong global brand. We feel honoured to partner with them."
The deal heralds the first major expansion into the region for Topgolf. Currently, it operates 56 venues worldwide including 52 in the US, three in the UK and one in Australia. Plans are also underway to open new venues in additional US and UK markets, as well as Mexico, Dubai and Canada.
At Topgolf venues, guests are invited to experience point-scoring games using microchipped balls that instantly show performance data (including accuracy and distance) on a TV screen in the bay, while also enjoying F and B, big screen TVs, flexible private event spaces, music among other features.
Image: (l-r) Troy Warfield, president, Topgolf International, Eric Grob, CFO Greenreb, David Speiser, CEO, Greenreb, William Davenport, CFO, Topgolf Entertainment Group, Dolf Berle, CEO, Topgolf Entertainment Group.
