Toca Social has announced a deal with the US’ top professional football league which will see it bring its brand of social entertainment to the country for the first time.
Dallas, Texas, will play host to the first Toca Social venue in the US, located at The Colony.
The move comes as the country prepares to host the World Cup in 2026 and is in partnership with Major League Soccer.
Once opened, the venue will blend football, entertainment and dining into one location that includes state-of-the-art games.
Dallas is the first of multiple new venues across the US and Yoshi Maruyama, CEO of Toca, said: “We are thrilled to open our first American Toca Social in Dallas.
“Dallas is an amazing market with a deep passion for soccer and entertainment. As a host of the World Cup and building on Toca's existing presence and partnership with FC Dallas, it is the perfect location to showcase Toca Social. Our goal is to create unforgettable experiences that blend soccer, technology and social entertainment.”
The venue is set to open next year.
