An immersive football experience launches at the Bullring in Birmingham on June 3, at TOCA Social.

TOCA

A former Debenhams store now features 23 interactive football boxes and four bars across two floors. It is a new, competitive socialising experience with football-based gaming. Each box acommodates 12 players who can play football, use soccer tables, access an arcade or use selfie booths.

Alex Harman, president at TOCA Social, said: “We’re thrilled to announce that we will be opening our doors to the people of Birmingham from June 3, with bookings now officially open."

It is the operator's second UK site. The other TOCA location is in London, but bookings are now being taken for the new Birmigham location, operating at £12 per person.

The company was founded in 2016 by former Premier League midfielder Eddie Lewis and the first location opened in 2021 at the O2.