Master of Shapes is a developer, creating one-of-a-kind attractions aimed at getting customers over the threshold.

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One of the clearest industry trends is the migration of people’s interest to more experiential amusements. There is a far greater emphasis on the online “shareability” of an outing and just as much value is placed on its perceived uniqueness. We see this in the growing popularity of quirkier pastimes like axe throwing and indoor skydiving.

Master of Shapes is a research and development company, based in Los Angeles, US, that specialises in once-off, imagination-capturing amusements, but is developing the most successful of these projects to be offered as turnkey solutions.

Read the full article in the July issue of InterGame