Whether an anchor attraction or a means of diversifying a location’s offering, bowling is developing in new and profitable ways. David Snook considers what the activity - in its many forms - brings to the entertainment location market.
THE main problem with bowling is the space it occupies. There’s not a lot that can be done about that, except perhaps compensate by installing mini-bowling – which an increasing number of locations are resorting to. It is generally accepted that bowling adds to an amusement location without dipping into the returns from games.
Yield-per-square-foot, that great common denominator for all amusement locations, dismisses the value of bowling when compared with the YPSF that would come from amusement machines occupying the same space, except there is a natural limit to the sustainable income from machines in one location. Therefore the YPSF has to be examined from the point of view of the overall supplement to the bottom line that bowling would bring.
Read the full article in the June issue of InterGame
