VR provider, The Void, is eyeing major Asian cities including Beijing and Singapore as further locations following its opening of its first Asia Pacific centre at Resorts World Genting in Kuala Lumpur, Malaysia.
Speaking to Channel NewsAsia after the launch of The Void’s attractions in Genting Highlands this week, CEO of its Asia operations, John Watkins, confirmed that the company is set to open more than 100 virtual reality entertainment centres in the region within the next five years.
“In terms of prioritisation - Greater China, Malaysia, Singapore, Thailand - these are the countries we are looking at,” Watkins said.
“But we are looking less at a country level and more at a city level, and really looking at the super cities, the capital cities in the region.”
Two A-list titles feature in The Void’s Highlands venue: Star Wars: Secrets of the Empire and Ralph breaks VR, based on the popular Disney character, Wreck-It Ralph.
The Void is also looking to add further popular licensed games with a Ghostbusters game early next year and a Marvel experience from the middle of 2019.
Such a line-up of popular international brands will work in any region and Watkins commented on The Void’s expansion plans: “We definitely want to be in Singapore. We are in active discussions with multiple landlords there. By this time next year we would have at least one centre open.”
Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong are targets in and around China too.
“These kind of cities bring all of the favourable factors together, in the same way the likes of Los Angeles, New York City, London do,” Mr Watkins added.
The Void currently has nine experience centres globally, including five in the United States, two in Canada, one in Dubai and its latest venue in Genting Highlands.
Image: Executives from The Void and Resorts World Genting pose with a pair of stormtroopers at the launch this week. (Source: Amir Yusof/CNA)