Some take it for granted, but the role of the distributor has evolved to make it perhaps more necessary today than it has ever been. Dan Snook finds out what’s changed.

“TWENTY years ago, you would just sell boxes and that would largely be it, but in 2019, it’s a far more serious proposition.” And that, in a very small nutshell, is the top and bottom of what we’re about to talk about.
That, in itself, wouldn’t make a very interesting feature but Justin Burke, general manager at Sega’s concise synopsis is very much the commonly accepted definition of how the sector has developed over the years.