Children continue to represent a vital demographic for the amusements industry. Meeting their high standards, therefore, is more than worth the challenge.
Children's entertainment represents a unique opportunity for the amusements industry in that it is a demographic that rarely diminishes; younger children simply take the place of the ones that grow too old. The challenge the industry’s innovators have now is the ubiquity of tech - there is now a generation of kids that take smartphones and HD consoles as standard. So, how does the world of ticket redemption, kiddie rides and arcades compete?
