VR expert Bob Cooney expects the technology to explode in popularity thanks to a big name getting involved in the industry.
June 5 2023 marked “the end of the beginning” of the virtual reality market when Apple unveiled its Vision Pro headset. Positioned as a “spatial computing” device, make no mistake, it’s a virtual reality headset. And it’s going to be amazing.
Apple has a knack for breathing life into struggling markets for technology products. Within five years of their market entry into these nascent product categories, look at what happened. The iPod grew the MP3 player market from three million to 25 million units, the Apple Watch ballooned and the smartwatch market went from seven million to 92 million units and the iPhone took smartphone shipments from 80 million to 500 million.
Read the full article in the August issue of InterGame
To receive every print and digital issue of InterGame, subscribe here
