The Complex – Sports and Entertainment park is set to open in Buford, Georgia.


Combining elements of entertainment and sports to provide guests with digitally and physically integrated entertainment activities that centre around sports from around the world, the first park at Mall of Georgia will open to the public on Friday, June 26.

Mandatory masks for staff and guests, temperature checks, contactless entry and contactless payment for activities and food are key measures that will be implemented.

The Complex incorporates the newest digital technology and equipment with the traditional physical activities of sports, offering over 30 different sports games and activities all under one roof. Basketball, Archery, Lifesize Pool, Baseball, AR Dodgeball, Bike Racing, Soccer, Cricket, Football, Skiing, Snowboarding, Boxing and more can be experienced at The Complex.

With the incorporation of RFID technology and Parafait Venue Management Solutions from Semnox, The Complex will have one comprehensive payment, access control and gamification platform.

Semnox’s RFID tap-to-play debit card system, wristband dispensing self-service kiosk and F&B solution, along with Parafait cloud-based management and reporting, are implemented. There’s also a first-in-industry use of the Parafait API framework for integration with the sports simulators and games to encourage repeat play.

Ryan Kim, The Complex’s CEO, said: “You will experience the same excitement of various sports under one roof with an unique atmosphere for the first time ever at The Complex – Sports and Entertainment. We are committed to continuous development, updating and evolving of various sports activities.”

Bepin Jose, president of Semnox Americas, added: “Ryan and team have created a totally unique game changing Entertainment concept at The Complex and we are fortunate to be able to participate as a technology solutions partner.”