The battle to get kids off their mobile phones and into other forms of amusement is emphasised by the CEO of Richardson’s Hemsby Beach Holiday Park in Norfolk, England.
Source: Innovative Leisure
Interviewed in the Eastern Daily Press newspaper, Greg Munford said that it was important to engage young people in today’s screen-dominated era. “Nowadays you do have to try harder to appeal to young people because you are competing with screens and that’s why you have to offer exciting and interactive experiences that they really want to engage with."
The company has just installed an Innovative Leisure Water Wars game, using water balloons and catapults. Also from Innovative is the Coconut Tree Climb, a unique alternative to a climbing tower.
Park and customer experience manager Justin Ettridge highlighted the successful partnership between Hemsby Beach Holiday Park and Innovative Leisure: "Over the past seven years, a great working relationship with the team has been built, so much so that they have been a key part in the development journey at the holiday park, bringing exciting and quality attractions to wow our guests."
