Social media and innovative experiences are the way to win over young adults, reports Steven Carson.

Technology

SOME entertainment centres focus on appealing to whole families, but others are more geared toward teenagers and young adults. Even if not the entire venue is, there are at least areas and features that are put there to appeal to that specific demographic.

It is evident there are an increasing number of entertainment centres that offer axe-throwing, such as Urban Axes, bars (that serve alcohol) lined with arcade machines, such as NQ64 and even less traditional forms of paid-for amusement, such as escape and rage rooms. That is not to say families cannot enjoy these things, but there is quite clearly a target in mind when taking a look at the websites of these companies.

Read the full article in the July issue of InterGame

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