Switch Middle East has opened a new bowling centre in Dubai's Ibn Battuta Mall, which features state-of-the-art technology being used for the first time in the region.
The 12-lane bowling centre is equipped with the latest Switch bowling equipment designed by Pininfarina, multi-media screens and a high quality lighting system. The location also caters to corporate events and team building activities as it features complementary leisure amenities through top-of-the-line billiards tables at the Q’s billiards club and four karaoke studios, in addition to a conference room and food and beverage menu. The centre also offers value-added treats for its younger customers, with a number of computers available for various networking games.
"Switch Middle East takes the bowling experience to another level by introducing innovations and using the latest technology in the new bowling centre being opened at Ibn Battuta Mall," said Ahmed El Komy, president, Switch Middle East.
"Combining the expertise of the best known names in Italian industrial design, Pininfarina, and the most advanced bowling technology by Switch, we have put together a whole new set of exciting features from the seating and ball racks to the lanes, light, music and scoring. It will surely be an eye-opening experience designed to bring more quality and more style, speed and sporting value for both the competitive bowler and the leisure player.
"We believe this strategy perfectly fits the market in Dubai, where people constantly look for added value entertainment amenities. The screens being installed in the bowling centre span the 12 lanes and will project the latest music videos and live sports events, plus other entertaining shows and activities."
