The much-anticipated Sparky’s VR Zone was opened last week in the UAE by the Saudi-based giant operator Al Hokair group, in partnership with Immotion Group.
The high-tech venue is at the Sparky’s FEC in the Mushrif Mall, Abu Dhabi, and opened on the first day of Eid Al Fitr. It will now be open from 5pm daily and visitors can now experience the most realistic simulation, adding a whole new dimension to entertainment.
The Sparky’s VR Zone concept will now be taken by Al Hokair group to its native Saudi where it will be installed in several of the group’s locations.
Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, with cinema pods, motion simulators and wrap-around sound. Chimpact, a new and exclusive product for Sparky’s, is added to Immotion’s portfolio of experiences and includes Swimming with Humpbacks, a first for the VR industry.
The VR Zone will begin to appear as a regular ingredient in the very wide range of entertainment available to guests at the group’s FEC outlets, including bowling, trampolines, ice rinks, 4D cinemas, children’s and adult rides and arcade games.
Mishal Al Hokair, the group's deputy CEO and general manager of entertainment, said: “The partnership between Al Hokair Group and Immotion Group has been an immensely successful one, with us working together endlessly in developing and implementing the launch within two months, just in time for an Eid Al Fitr launch at Abu Dhabi. This launch will be further followed by our other Sparky’s VR Zone launches in Jeddah’s Andalus Mall and many more projects are set to take shape across Saudi Arabia, all featuring our exclusive range of VR experiences.”
The software in the Immotion system includes the Chimpact World Rally, a fun racing simulator game, the Swimming with Humpbacks experience and flying in space with Delta Zero.
Al Hokair Group’s holding of FEC locations now stretches to 91 in the Middle East, accompanied by 35 hotels.
