South African attractions developer Phly Media is to exhibit at the DEAL trade show in Dubai on May 17-19 next year.
It will be the first time that the company’s projects have been shown on the floor at the major MENA show.
Phly designs and creates projects for shopping malls and FEC complexes to help generate foot traffic. Its first production, The Nutcracker’s Winter Circus, was launched at Sandton City Mall in Johannesburg, South Africa, in December of 2018 and took over 46,000 patrons on a theatrical adventure.
The attraction won for the company a Gold and Spectrum Award in the 2019 South African Council of Shopping Centres Marketing Footprint Awards.
