Sky Zone, the US indoor active entertainment provider that owns, operates and franchises over 270 parks, has appointed David Hoffmann as its CEO.
“We are extremely pleased to welcome Hoffmann as Sky Zone’s new CEO,” said Shawn Hassel, who was previously in the role.
“Hoffmann has the perfect blend of experience, leadership, consumer focus and strategic vision to build on our momentum and lead Sky Zone into our next phase of growth.
"The company is on a strong growth trajectory, and I am proud of all the progress we have achieved over the past two years.”
Hoffmann’s previous roles saw him serve as chairman and CEO of Mammoth Holdings since 2021, a US car wash operating platform.
Prior to that, he served as CEO and was a director of Dunkin’ Brands from 2018 until its US$11bn sale to Inspire Brands in 2020.
“I am thrilled to join Sky Zone, the premier leader in indoor active-entertainment,” said Hoffmann.
“Sky Zone has a proven track record and is entering its next phase of growth, including expanded park development and continued brand evolution.
"I’m excited to be part of Sky Zone’s future as a scaling global business.”
Hoffmann will take on the role on June 2 and will succeed Shawn Hassel, who is transitioning to chairman of Sky Zone’s board of directors.
Justin Green, partner and co-head of funds at Palladium Equity Partners and Sky Zone board member, said: "On behalf of my partners at Palladium and the entire board of Sky Zone, I am delighted to welcome Hoffmann as Sky Zone’s next CEO.
"His experience and track record of building beloved brands make him a perfect fit as Sky Zone continues to its exciting next chapter of growth.
“We also want to express our deep appreciation to Shawn for all the great work and accomplishments he has achieved as CEO and welcome him as our new board chair.”
