Saudi Arabian operator Sala Entertainment last week held a special celebration on the first floor of the Nakheel Mall, Dammam, to mark the completion of its project to establish six separate FECs within one outlet.
The venue is the first floor of the Nakheel Mall in Dammam, the major northern Saudi City. The mall is an Arabian Centres location. Arabian Centres is regarded as the premier brand in the retail industry in the country.
Sala, operator of the Billy Beez brand in Saudi, has added a string of new-style FECs to its business. In recent months, under the entertainment division’s general manager, Mohammed Attia, the company has opened a string of venues.
But nowhere in the region does one shopping mall have as many as six separate brands entertaining shoppers. At Nakheel Mall, Sala has Octo City, Octo Karting, Octo Laser Tag, Strike 10, Billy Beez and Jumping Beez.
Mohammed Attia told InterGame: “I don’t know of any other major shopping outlet in the MENA region with so many FEC outlets under one roof. Yet they are all separate, individual and appeal to different sections of the public. When you combine trampoline, laser tag, venues for small children, tenpin bowling and general amusements then you truly have something for everyone.”
Attia said the company has plans to open a string of more venues under different brands in the coming months. “We have a great team here and they are working in unison under our slogan ‘One Dream, One Team’.”
