Simworx, a leading supplier of media-based attractions, has signed a new exclusive partnership with Engage Interactive.
The arrangement will see Engage taking on the role of external sales representative for the Saudi Arabia region as Simworx looks to expand into the country.
With Saudi Arabia’s attractions industry expected to expand exponentially in the coming years, Simworx has been looking at how it can enhance its presence in this market following success in the UAE in the past. Having attended the Saudi Attractions Expo for the past two years, the company expects the partnership with Engage will assist in its efforts.
Engage Interactive specialises in the creation of innovative experiences utilising cutting-edge technology. Its expertise lies in the provision of smart and AI technologies in the field of AR, simulation, interactive touch screens and projection and LCD screens. Working with Simworx, it will look to identify opportunities within the region that could benefit from media-based attractions and recommend Simworx’s products as a solution to its clients.
Simworx CEO Terry Monkton said: “We have had several meetings with Engage in recent months and I have been very impressed by their dynamism, market knowledge and contacts that they have generated.
“I am certain that the partnership will be a huge success and integral to seeing many of Simworx’s attractions entertain local’s and overseas visitors in the fast growing Saudi Arabian entertainment sector.”
