Simworx, the UK-based simulation attractions specialist, has appointed Martin Booth (pictured), a 24-year veteran of Merlin Entertainments, as head of projects.

Simworx appoints Booth

In his new role, Booth will head up a senior management team and will work closely with chief technical officer Andy Roberts and other members of the projects team.

Booth said: "I have known Simworx for many years and am looking forward to what is a very exciting new challenge. The company is constantly developing new products, has been and continues to be involved in a variety of ground-breaking projects around the world, with lots more in the pipeline, and is really going places."