InterGame’s Mark Griffith investigates the secret behind the enduring success of the shooting gallery.

DESIGNING and manufacturing traditional shooting galleries could potentially pose significant challenges in today’s market. Technology, in the form of high-power games consoles and televisions, has now reached a point where home entertainment offers a cheaper and easier way to get arcade-style thrills.
The traditionalist approach does have its advantages though. InterGame spoke to Oldham, UK-based shooting gallery supplier Pan Amusements to determine why its approach continues to garner long-term success.