CenterEdge Software’s brand engagement director, Sherry Howell, will be speaking at one of the Bowling Proprietors’ Association of America courses at its university.
The Bowling University’s School of Entertainment Centre Management will be convening on October 1 at its International Bowling Campus in Arlington, Texas, US.
Howell will be speaking on the topics of group sales management and selling fundamentals, providing attendees with a framework for selecting and onboarding group event sales staff to drive revenue in bowling-based family entertainment centres.
“We’re excited to welcome Sherry back to speak at Entertainment Management School,” said Kelly Bednar, director of education at the BPAA. “Her enthusiasm for sales and training create relatable, valuable experiences for our attendees.”
The courses run at the university are tailored towards those interested in the bowling-anchored entertainment sector.
The upcoming session runs from September 29 to October 4 and teaches students the complexities in operating centres that offer a combination of attractions, food and beverage service and event hosting.
