Sega is taking the largest booth at EAG International at London’s ExCeL later this month, featuring an array of European product launches such as Transformers Human Alliance and Plants vs. Zombies.

General manager Justin Burke explained that EAG is a key event for the company, which has been a keen supporter of the London show since its inception.
“The impressive success of the past four editions of EAG has earned it a reputation as the ‘must attend’ trade show event of the year, for both the national and international coin-op amusements industry,” he said. “Organised by the industry, for the industry, at a great location and arguably the best time of year, the show offers its visitors the opportunity to see first-hand the latest innovative products the industry has to offer and acts as a hub for networking, discussing, learning and sharing ideas that will shape the future of the industry.”