Producers and distributors for the amusement industry Sega Amusements International is celebrating its 40th anniversary today.

Sega 40th

The company was founded on March 31 1983, with the suffix “Europe” being added to the name in the 1990s. By 2015, the company was using its current name to reflect its increasing global reach in the amusement market.

Most recently, on March 25, 2021, CEO Paul Williams undertook a management buyout putting the company on course to charter its own destiny.

The company has been behind some of the most recognisable products in the industry such as Daytona Championship USA, Jumanji and the Transformers series of games.

In the early 2000s, the company partnered with other amusement manufacturers such as ICE, Wahlap and Komuse to tap into a wider product portfolio to benefit operators.

Sega Amusements International also has other dedicated departments to suit customers' needs, such as Sega Total Solutions, Sega Prize International and Sega Amusements Operations.

Williams said: “We would like to express our deepest gratitude to our customers, partners, and suppliers worldwide for your continued support and loyalty over the past 40 years. We recognise that without your trust and confidence in our products and services, we would not be where we are today.

“I want to extend a special thank you to our fantastic team for their unwavering dedication and commitment to excellence. Your hard work, expertise, and passion have been essential to our success and growth over the years.

“Thank you all for being part of our journey and we look forward to many more years.”