The Saudi Entertainment and Amusements (SEA) Expo opened its doors in the Saudi Arabia capital Riyadh on Sunday with the first day hailed as “really good” by Intercard’s Alberto Borrero.

SEA open

Borrero added that the hall was “super-crowded” as the 350-exhibitor event got under way, organised by dmg events of Dubai.

The show was supplemented by two summit conferences with over 100 speakers and the organisers anticipated that around 10,000 visitors will attend.

SEA concludes today (Tuesday) at the Riyadh International Convention & Exhibition Center, bringing together the suppliers of amusement games and attractions equipment and services to what is regarded as the next major expanding market.

Another familiar exhibitor at Middle East events, Gene Brogowski of ICE, the ticket redemption games specialists, commented: “There was a long line to pick up badges initially, stretching out of the doors and into 106-degree heat!”