Scruffy Dog Group Global Creative Services has been appointed by High Point Hospitality to design its latest family entertainment centre, located in Riyadh, Saudi Arabia.
Colormotion is a 2,500sq.m facility, which will host a variety of activities for children to play in, each of them being represented by a pastel icon.
The two-storey complex has been designed with a bright and open space. Each activity has its own colour, allowing guests to recognise the coloured path along the floors and wall, that lead to the respective activity rooms, which include dance, gymnastics, music, boxing and karate. The centre will also feature several attractions such as a bespoke, multi-activity structure with slides, an aerial obstacle tower, a climbing area, trampolines and a toddler play area.
“Our client wanted the brand to reflect family entertainment as a balance of playing and learning,” said Scruffy Dog creative director Diego Cid. “We have worked closely with our client to achieve an inviting environment, where the rooms were versatile and dynamic, while each activity has a functional yet engaging set.”
Scruffy Dog has already completed the concept and technical design, as well as the original brand development of the project.
Cid said: “Colormotion has been conceived with many factors in mind, giving individual importance to each activity, but considering the interaction of the centre as a whole. We divided the spaces without sacrificing the views, light or height, while, most importantly, aiming to create a family destination where kids find energy, motivation, curiosity, inspiration and fun - a place that becomes part of their life experience and aspirations for years to come."