Scruffy Dog has appointed Sophie Liu as its new client development manager and head of marketing for Asia.
Liu, who is based in Shanghai, will play a key role in meeting the company’s plans to develop and build on its foundation in the Asian marketplace.
Liu, who holds an MA in advertising from Michigan State University and a BA in economics from Shanghai University, previously worked for Premier Rides.
Scruffy Dog’s CEO Joe Bright said: “We have already had a great deal of success in a short period of time in Asia. By appointing Sophie, we now have a local representative for this region to enhance our service to clients, allowing us to expand our brand, team and increase opportunities for our creative services in the future.
“We welcome Sophie to the Scruffy family and wish her all the best in her new role."
