Saudi Entertainment Ventures (SEVEN) has announced a new partnership with FlowRider to bring indoor surfing to three of its entertainment locations in Saudi Arabia.
As part of the partnership, SEVEN will bring the Flow House experience to its locations in Riyadh, Jeddah, and Al Khobar.
The Flow House concept uses FlowRider’s stationary wave technology and combines indoor surfing with live music, an upscale dining experience in a restaurant overlooking the surfing action and exotic retai. Guests can hang out with friends and family and enjoy island beats while being entertained by flowboarding sessions, high-stakes competitions and professional flowboarders showing off their skills. The year-round attraction also offers a variety of food and beverage offerings, including plant-based and vegan options.
Damien Latham, chief attractions officer at SEVEN, commented on the partnership: "Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests. It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia's economic diversification agenda."
Marshall Myrman, president of FlowRider, Inc., added: "Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it's just as much fun for surfers as it is for those just looking to relax and unwind. Saudi Arabia's Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can't wait for everyone to experience our world-class tropical getaway attraction."
