The first Saudi Entertainment and Amusement exhibition will be held from April 21-23, 2019 at the Jeddah Center for Forums and Events.

The show is in line with the KSA’s US$64bn investment plan for the entertainment sector, part of its declared Vision 2030 programme for social and economic reform declared by Crown Prince Mohammed bin Salman Al Saud.

The exhibition will be run by DMG Events, a significant organiser of leisure and hospitality exhibitions in the MENA region. The company said: “SEA will be dedicated to the entertainment and amusement industry, offering regional and international suppliers an unparalleled platform to display their products to leading industry stakeholders including government authorities and owners, developers and operators of malls, cinemas, theme parks and other entertainment, leisure and tourist attractions.”

DMG stressed that the Vision 2030 plan was designed to transform an oil-based economy into a more diverse one. It notes that the ban on cinemas has been lifted as part of that. “Featuring in the Kingdom’s entertainment and leisure pipeline are 350 cinemas scheduled to be in operation by 2030, a $500m entertainment city almost as big as Las Vegas, 16 entertainment complexes, an aquatic centre, a $400m community-based incubator for contemporary art, comedy, theatre and film-making, and more.”

Sarkis Kahwaijan, event manager for SEA, said: “The Kingdom is at the cusp of an entertainment and leisure revolution. Saudi Entertainment and Amsuement Exhibition will provide exhibitors and participants with unique access to buyers as well as assist in establishing contacts and building relationships that will be key for the fast-paced development phase of the country’s entertainment and leisure sector.”