An intention to expand in the leisure sector throughout Saudi Arabia is declared by Mohamed Attia, CEO of Sala Entertainment.

Sala

In accordance with Saudi’s Vision 2030 programme, a string of openings is planned by the ambitious company, with the next up another Strike 10 at U-Walk in Riyadh, next month.

This follows the opening of the second Strike 10 FEC last week in Hamra Mall, Riyadh, one of Arabian Centres’ outlets - the leading shopping mall operator in Saudi Arabia.

The Strike 10 opened last week followed a similar pattern to the first in the series, which opened a few months ago in the Nakheel Mall, Dammam, with its bowling equipment coming from QubicaAMF. The installation was of eight top-of-the-range lanes. The venue also has billiards, party room and a Strike Cafe concept that offers large-screen TVs with a club room atmosphere and unique state-of-the-art billiards corner.

Laser tag is shortly to be added as a stand-alone venue to this second location in the Hamra Mall, Attia told InterGame. Attia confirmed that the upcoming opening at U-Walk in Riyadh would be a different concept that is yet to be revealed. Sala operates Billy Beez, KidZania, and Octo City brands in KSA, in addition to the Strike 10 FECs, Octo laser tag, Octo Karting and Octo Snow Park.