Saudi operator Sala Entertainment has officially opened its Strike 10 bowling centre in Hamra Mall in Riyadh.

Strike10

The launch is in line with the company's plan to expand locally through the opening of several new venues in various regions of the country.

The company has adopted the newest bowling concept in its centres in Saudi Arabia with the latest easy automatic scoring and direct score with social media interface posting to the player’s account. This enables the player to share the game and scores with friends and gets direct encouragement from them.

The bowling centre was built on a total area of 1,340sq.m and equipped with eight 60-foot bowling lanes from QubicaAMF, as well as bumper lanes for beginners training suitable for all ages and skill levels. Strike 10 has been designed to host both national and regional bowling tournaments.

Alongside the opening of Strike 10 bowling center, Sala opened Bob’s Cafe, a trendy outlet specialising in American cuisine.

Mohammed Attia, CEO of Sala Entertainment, said: "The opening of Strike 10 in Riyadh comes as part of the company's strategic expansion plan to achieve local expansion. It represents a major addition to FEC destinations in Saudi Arabia. The centre is fully equipped to provide entertainment for all community segments, including the sports youth sectors.”

He added: "This is our second branch in the kingdom and we will soon open our third at Al Nakheel Mall Extension in Riyadh and in the near future, we will open other centres in different regions of the kingdom, including the western region.”