Sega Amusements Europe (SAE) has created a new division. The New Business Division, based in London, is to be headed by Alan Smith, who has worked as a consultant for the group for over a year, concentrating on the Dinosaurking title.
The new division will grow the card game business among children, with merchandise and the launch of the UFO Catcher crane into Europe, which has seen sales of hundreds of thousands in Japan.
The division, which will also seek new licences, is part of SAE’s five-year expansion plan, the first phase of which was internal restructuring and the moving back in-house of spares distribution.
Smith comes from the toy industry where he was involved in sales, promotion and licensing, working for companies such as Tomy, Hasbro and The Coca-Cola Company.
